Mision

Find comfort in discomfort.

Vision

To embrace a world where change bears gifts.

Values

Curiosity. Creativity. Comfort.

I created a brand where I could share stories, that have either been told to me or I have lived through, that embody finding comfort in discomfort. What do I mean by that? Discomfort is feeling uneasy, anxious, or even embarrassed. I think naturally it is things I would like to avoid. However, it has been through this discomfort that I, like many others, grow.

Change and growth do not always feel good but are often necessary.

The brand aims to help you find comfort as you experience discomfort. Each item has a story. My hope is that people feel seen when they look at my brand and that I can provide a little comfort in knowing you are not alone. 

The story

I start by writing out the story. Memories will pop into my head reminding me of a certain feeling. I like to share because most times we are not alone in our feelings.

The concept

I sketch the item, pick where and how it will live, and put together mood boards to share with the designers.

The designer

They help develop the concept and put together sketches and share with me. We review make tweaks and move to the next step.

The vector

We review the final vector, make minor tweaks, and make sure we have all the pantone colors so that I can start production.

The final product

Another big part of the brand are the booth setups. For big events such as Designercon I recreate places that tell a story and write a piece on each one. Though I know they are long pieces and not every person reads it, there are always a few that take the time and feel a deep connection to it and that is priceless.

Teddy donates to Bay Area Non-profit organizations doing the uncomfortable yet necessary work.

It's our way to say thank you for embracing a world where
change bears gifts.