Toto Washlet
Focusing on the cleanliness bidets bring, we proudly claim to be the new standard for your moon.
Copywriter: Jack Dudley
Toto Washlet// SOCIAL
Toto Washlet// OOH
Toto Washlet// MERCH
To land some PR real estate, Toto x Goop present the "This Smells Like My Bum" candle.
Because the Washlet leaves one's moon to a new level of freshness, users must need a candle with that unforgettable scent.
Toto Washlet// STUNT
Thinking of the dirtiest places to use the bathroom, Toto landed on Coachella: the most popular festival in the west.
By putting Washlets in Coachella's restrooms and mirrors with decals, Toto shows festival goers they can be Shockingly Clean in the heat of Palm Springs.