Nike
Predators are born with innate physical ability. They are faster, stronger and more deadly — they are elite. But the prey? The prey are the real warriors. They fight every minute for survival.
Copywriter: Karas Lamb
Nike// MANIFESTO/SPOT
Nike// OOH
The Nike Prey Pack consists of five shoes inspired by prey. The Nike Airmax 90 Iguana is the only one of the five that will be available to athletes that win the Iguana Challenge.
Nike// ACTIVATION
With the purchase of any shoe in the Prey Pack, members will have access to “prey” themed workout challenges through the Nike Train Club and Nike Running Club apps. The winners of the challenges will have the opportunity to compete in the Iguana Strong challenge for the chance to get the unreleased Air Max 90 Iguanas.
